September 7, 2011
sports live with competitiveness in mind! Nike jointly launched the first Chinese athlete Liu Xiang, the exclusive series
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Liu Xiang agency LunarGlide 3
Recently, Nike first collaboration with the Chinese athletes, Liu Xiang, the exclusive launch of the first set of running series, this is the first time Nike track and field athletes design to create a product line. September 1, 2011, the Liu Xiang running series of exclusive retail stores in the country and www.nikestore.com.cn Nike sold. Liu Xiang is no longer just a distant hurdles track and field hero, and he personally selected for the runners in the design of this series, love will bring excellent running performance, unique and exclusive design, and to remind people to keep “live with the movement competitiveness in the heart” of courage.

early as three years ago, Nike had hurdler Liu Xiang, the action with his personal characteristics and the design of a hurdle with the wings of the “trapeze signs.” In this exclusive launch of Liu Xiang running series, the wing mark is still the most recognized element, different from before is that the new wings of the main logo showing a break box-meaning, a symbol with the movement to break the shackles, challenge the world.

Liu Xiang agency female models LunarGlide 3
part of running a hurdle race, but also an important part of Liu Xiangping day training. Liu Xiang in this very basic, very simple exercise to find the joy of movement. Therefore, he personally selected a favorite training running shoes, I hope the product itself through technological innovation and practicality, the early runners to bring more stylish and comfortable running experience.

which includes a unique cushioning properties of the LunarGlide 3, and the concept of simulated barefoot movement Free running shoes. The color preference is based on Liu Xiang, the main body of the shoe using his favorite blue; the same time, from the “boys to men,” Liu Xiang, a growing preference for earth tones symbolize mature, so the lace running shoes which and appeared on the upper lines and khaki-colored decoration.

Liu Xiang agency Storm Jacket
Liu Xiang series of hot and woven logo using the name of Liu Xiang, the first character Xiang LX and calligraphy characters as the main body element pattern design. Dedicated Nike designers fabric printing in the series used in the design elements of the Chinese knot exclusive design inspired design, these design details will appear in a variety of Liu series of running shoes, jackets and T-shirts in.

Liu Xiang agency Storm Jacket
In addition to products other than man, this series also includes everything from clothing to footwear, including women running products.

starting Limited Collector Gift Set
To commemorate this historic moment, Nike will launch a global collection of 86 limited edition gift box, meaning to encourage early Liu to create a new world record of 12 seconds 86. Liu Xiang running series will be dedicated at 10:00 on August 29, 2011 Beijing Sanlitun first sale of the Nike store, deliver the full amount of the success of the exclusive pre-order Liu jacket and running shoes consumers will have the opportunity to participate in the September 1 launching ceremony, and in the active site for free Limited Collector Gift Set 1 and limited opportunities, limited to first 15 pre successful consumer, first-served basis.

starting Limited Collector Gift Set
more worthy of surprise is the 15 lucky consumers will have the opportunity starting September 1 ceremony, and Liu Xiang face to face, more access to autograph and posed for pictures.